This famous mantra was first used on morale-boosting British propaganda during World War II, and has since become something of a national icon. The simple, strong message is something we can still carry with us, even in times of peace; and that's what makes it such a powerful statement.
Sister Stamp
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Sometimes, I doubt that people use this as a meme template realize that this was the original message. >/ And that annoys me, being the history nut that I am. >__>